One of the few golf brands with a soulful approach to the game and the heritage to back up the authentic style of the golfers who wear it, Ashworth is born of golf. But somewhere along the way, they lost their identity. Our task was getting this brand back golf prominence. Created by the son of a Southern California club pro, Ashworth embodies the west coast style of play and approach to the game. It's laid back and soulful. Never forced. Golf is about the moments in between shots, both on and off the course. Something Ashworth personifies.