Beats By Dre


One day. One run. One radio show.

Beats1Run was the world’s first global running event connected by music. To get Beats into gym bags around the world, we had to prove that Beats was not just for elite athletes, but for anyone who leads an active lifestyle. The radio show was streamed live to simultaneous runs in LA, NYC, London and Paris. Runners in 100+ countries tuned into Beats1Radio, turning the Beats1Run from a 5k fun run into a moving concert. The world’s best DJs curated exclusive playlists, encouraging runners with live shout-outs and the reward of an epic party at the finish line, causing #Beats1Run to trend number 1 on instagram worldwide.

Project in collaboration with R/GA.