Cam Newton became one of the most polarizing athletes in the country during his 2015-2016 MVP season. He did things different than other athletes, especially other quarterbacks. He smiles, laughs, dances, celebrates and isn't afraid to speak his mind. We worked with artists Future and 2Chainz from the Beats family to give voiceover representing who Cam was as a person and athlete—in your face and unapologetic. The spots ran just before the Super Bowl.