Fifth Third Bank
Stand Up to Cancer
We take pride in taking care of our own.
Fifth Third Bank and the Cincinnati Bengals partnered with Stand
Up to Cancer to create a campaign to encourage Bengals fans to
sign up for a Bengals checking account. By opening a new
account, they would help raise money for cancer research. We
reached out to several Bengals fans who were currently fighting
cancer and asked them to enter for a chance to receive a tour of
Paul Brown Stadium. Jon Frye was the lucky winner and was in for
a little surprise.
Project in collaboration with Leo Burnett.