Fifth Third Bank

Stand Up to Cancer

We take pride in taking care of our own.

Fifth Third Bank and the Cincinnati Bengals partnered with Stand Up to Cancer to create a campaign to encourage Bengals fans to sign up for a Bengals checking account. By opening a new account, they would help raise money for cancer research. We reached out to several Bengals fans who were currently fighting cancer and asked them to enter for a chance to receive a tour of Paul Brown Stadium. Jon Frye was the lucky winner and was in for a little surprise.

Project in collaboration with Leo Burnett.