Shot on iPhone — Auston Matthews/Mitch Marner

NHL players stepped behind the camera for a change.

To launch Apple’s entry into sports, we showcased two of hockey’s biggest stars, Auston Matthews and Mitch Marner, by putting them behind the lens. We let Auston shoot the entire spot to give fans a closer look at their lives while also showcasing the power of the iPhone.

Project in collaboration with Media Arts Lab.